There are many ways to optimize your email marketing campaigns. None of them is more important than ensuring high deliverability.
Only after you successfully reach the recipient’s mailbox, you can prompt him to take action. Whether you want them to download your ebook, schedule a meeting, or buy one of your products, your message won’t get them there if it’s stuck in the spam folder. Many email marketers are still unaware of how they are dealing with email reputation and other deliverability factors that affect the placement of their inbound messages.
Savvy email marketers will want to regularly check the health of their email, and many will even use tools to gain a consistent and consistent level of deliverability insight.
Some tools will give you an idea of where your mailbox is, through source list testing and other technologies, and this will give you some visibility and be a useful barometer. And there are tools provided by mailbox providers, and if you know what to look for, there is a treasure trove of data in your ESP analysis.
However, for most people, determining their deliverability with internal commands and resources is quite difficult. This is why most organizations tend to hire email deliverability experts to conduct email deliverability audits.