After completing an email deliverability audit, you should have a clear idea of the issues that need to be addressed. Here is a quick overview of the main steps:
1. Run email delivery tests to check for any obvious problems.
2. Find an overall email deliverability rate that should be around 95%.
3. Check how your email infrastructure is set up and consider any upgrades or enhancements.
4. Make sure you’ve authenticated your email and configured SPF, DKIM, and DMARC correctly.
5. Look at your sender reputation and check if you are on any blacklists.
6. Do list hygiene and make sure email addresses are verified.
7. Examine the contents of the email for things that could be interpreted as suspicious or spam.
Use the results of an email deliverability audit to create a list of actions and recommendations. Prioritize these issues and delegate responsibilities to the right people. For example, you can talk to the marketing department about changing the way you receive email. Or you can ask IT to update DNS records for authentication.
Some things, such as improving sender reputation, being blacklisted, or setting up authentication protocols, may take some time before you see results. Others, such as list building and spam, can be resolved immediately.