Reducing and managing email bounce has never been more important for an email marketer. Managing frequent email bounces reduces the cost of sending emails and increases conversions and transactions. This is the mark of a good mail program.
The list must be cleared on time. The cleanup process can be done manually or by using the List Cleanup Service, which can check for misformatted addresses, typos, and invalid domains. Most businesses turn over two to three percent of email addresses per month. Here you can use the change email address service or ECOA service to solve this problem. Many of the ECOA companies are reported to receive at least a million email address changes every month.
Email addresses need to be verified regularly. You can do this by sending automatic response confirmation to customers when they sign up, subscribe, or make a purchase. If the message comes back, you can try correcting the email address. This problem can be solved by including a second line of the email address in the subscription form, which can confirm the correct email address entered.
One of the main steps to follow is to simplify the renewal process by including the website account and the subscription management link in the email messages. Customers should be encouraged to update information. They may be asked to verify or update information during a shopping cart transaction. If there have been no transactions for some time, telephone or direct mail can be used to update the information. Individuals who have incorrect email addresses and whose phone numbers or mailing addresses are on file with the company can be contacted to have their email addresses corrected.
Major domains like Yahoo, AOL, Hotmail, etc. can be used to track bounce and open rates. If one is different from the others or there is a sudden change, this can be attributed to blacklisting or filtering. So it’s also a good idea to check the major blacklists and spam databases for your business name or email service provider. If the name is blacklisted, the bounce message will not be received, even if the message was not delivered. Monitoring and understanding spam filters help you respond more effectively to spam complaints. Please read the spam filter terms and conditions carefully. Very often addresses marked as spam are added maliciously. These flags should be removed. Email providers also handle bounces. Only understanding them can solve the problem. The basis on which soft and hard bounces will be pronounced must be learned and subsequently processed accordingly.
Due to financial problems, mergers, and other announcements, a large list of ISP users decide to switch to another ISP or email account. Such members in the subscriber list should receive an email asking for a domain name. They should be asked if they would like to update their email and other information. It’s good practice to pre-test emails before sending them to the entire list of subscribers. The test can be done on yourself, on company employees, and a trusted group of current readers. Try to include all the major email services used by the majority of your subscriber list.
If all other attempts fail, it’s best to remove or suppress duplicate bouncers. To do this, a proper bounce and bounce management strategy must be developed according to the email program. Hard failures should go straight to the reset list, as they cannot be delivered forever.