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The holiday email marketing season kicks into high gear with the onset of Halloween. Of course, now is not the time to develop a marketing program from scratch. But a few small tweaks can help increase deliverability by a few percent without having to switch to a completely new program. These fixes do not require a large investment of money or time.
Since they say that the first impression is the best impression, a very important aspect is to list the brand or company name as the sender and not an individual name or email address. The “from” string acts as a basis for readers to recognize and trust the sender. Therefore, it is better to use a brand name that is widely used by readers for recognition. Next comes the subject line. It also plays an important role in opening email. The subject of the message should be not only attractive, but also credible. There are many theme tools available on the Internet that can be of great use to you. The trick most people follow is to formulate the first twenty-eight characters with the most important information. As a rule, the first twenty-eight characters are of great importance in conveying the message to the buyer. Placing the brand name in the subject line helps make room for the important information, which is the core of the message, in the subject line. If an email is sent to a mobile phone, the brand name should be the first thing the reader sees. If there is a place, it is worth mentioning special offers.
The letter should contain a link to the full information posted on the site. The link should redirect the reader to the full article with a single click. The subscription and unsubscribe links should always work, and instructions should appear immediately. Failure to do so is a violation of the US Email Marketing Act. The email should also include the company name, address, and other contact information such as a phone number, a link to a contact website, and an email address. It is good to have links to other offers and services provided by the company. Effects from previous offerings and customer testimonials can also be included to draw attention.
An email should not look like a print ad with bright colors embedded with information. While most HTML designers love to create these types of emails, the other fact is that most readers will have the image blocking option enabled, which will prevent the image from loading and the recipient won’t be able to see any images. . message. Email should be broken into manageable chunks. One large image should be replaced with many smaller images, and important information should be placed in text boxes that will be displayed whether images are displayed or not. Alt tags can also be used to describe images or the sentences they contain. This information will be displayed if images are not displayed.
Coding and spelling errors are a big no-no. If there is, then this is a sure sign of a spammer. You can never forgive the misspelling of a brand or company name. It’s a good habit to have all email checked by a professional before it’s sent to readers. Links should be tested individually to see if they work or not. While this is a tedious task, it will prevent reader annoyance and loss of sales. Past results should not be relied upon and regular checks should be carried out continuously.
The most important thing is to be aware of the competing company and the offers it offers. Try to develop the best offer and test it on reader samples before committing. Since they all offer free shipping during the holiday season, try to come up with something that will make you stand out from the rest.