Optimizing email signup pages is one of the most important tasks and also one of the most overlooked tasks. The way subscription forms and pages are presented determines the quality of the list, the rate of growth, and the expectations of the subscriber, which in turn helps the email experience. The first step to optimization is getting people to fill out the registration page. Right after that, you design the page layout and the registration form.
Getting one to come to the site is another matter. But once they get to the website, they need to be lured into signing up by getting them to the signup page. First of all, the path to the registration page should be simpler and clearer. Links to the registration page or form should be included on the main page and even on other pages. Ad units should appear in the sidebars. The visitor does not need to search whether the website offers email newsletters or not. Links to the navigation area should send a clear message. Non-obvious terms and names should not be used. Words like Email Newsletter, Newsletter, or eNewsletter are very appropriate.
Since the goal of the subscription page is to convert as many readers as it converts subscribers, the design, copy, and layout of the subscription page should be similar to the landing page. The page should be designed in such a way that the form, text, and images reflect security, value, and trust. Links to samples should be included that can give an idea of the quality of the email that will be received upon registration. A small screenshot of the email screen is optional, but also helpful. Feedback from readers of electronic publications may be included in abstract format. Feedback content can be text or images.
In today’s world, everything has a price. So when a subscriber provides their valuable email address, they are certainly looking for something in return. This is why images and text should be included on the signup page, which conveys the core value of the emails you send. Subscribers can receive “special offers by email only”. Any regular encouragement is very helpful. Whether it’s “$2 off your next purchase” or “free report,” even discounts can boost conversions.
Special care should be taken when writing a brief email policy next to the submit button. In the end, there should be a link to the company’s detailed privacy policy. The frequency, format, and content of emails should be clarified, and the registration process confirmed with a welcome email.
You should also take into account some details of the subscription page. It is necessary to maintain an appropriate balance of information that is collected through the subscription form or page. You also shouldn’t ask for too much information; also, don’t ask for very little information. The future must be planned from the very beginning. Asking for just an email address is very fast; the information needed to deliver the email will be lost. Information that is not required for email delivery, segmentation, or personalization should be avoided. If there are too many fields, the less important ones should be marked as optional. To check for syntax errors, a script must be included for this purpose. Two fields must be present to enter an email address twice. This reduces the risk of entering an incorrect email address. The minimum form fields that must be included in the form include first name, last name, email address, and preferred format. An optional form field can be based on an optional email address, frequency, preferences, and demographics.
