In the email world, there is a lot of competition for a subscriber’s attention. To be distinguished from the rest of the mess, communication must be made easy for the recipient. People are always drawn to things that are easy and far from things that are difficult to do. Thanks to this distinctive feature, services, and products such as Google AdWords, Turbo Tax, etc., have gained popularity all over the world.
As the saying goes, easy to say but hard to do, so you need to make it easy for customers and subscribers. Sometimes what is easy for one group of clients may not be easy for others. This is especially true for new clients.
The first step to making things easier is to add a simple email address, link, or signup form field in a promotional email or newsletter. In addition, this information should be placed on all pages of the site. The web version of HTML emails should be provided. It’s helpful to include a “Send to a Friend” link or feature in every message. Subscribers should be able to take action despite images being blocked. Each submits button should be labeled with an action to take, such as “buy now”, “subscribe here”, etc.
If any of these features are missing, consider simplifying email management and content access.
Email Management
Subscription should be made easy by working with email IDs, links, and a registration form, and placing this information on every page. Every email should have a link to subscribe to attract readers, especially those who received the message from a friend. To subscribe, the steps should be minimal. According to the survey, marketers who reduced signup steps from 9 to 3 saw a 300% increase in signups. More personal information needs to be collected from the subscriber to send more relevant emails. It also helps to maintain the email list efficiently. But email marketers need to know where to draw the line, as too much information can turn off a subscriber, especially someone who hasn’t signed up yet but is about to. A separate page may contain a subscription form to collect relevant information. Important fields in the form should be marked with an asterisk, and the rest of the extra fields should be left to the subscriber. It should be easy to set and update customer content preferences. The password can be resolved along with the inclusion of a link to reset the password if it has been forgotten. These links must be visible on the web page and in the email. Email should have software that provides an “Email to a Friend” option and should be simpler than the forwarding feature.
The email should stand out from the rest of the emails. The sender should be easily recognizable, and the subject of the message should be attractive. Emails should provide conditions for easy completion of actions. They must be both text-based and HTML-based. Include a link to the web version of the email so you can view more visual information. Emails should be easy to print; otherwise, a printed version of the email must be provided.
It is very important to check the operation of each of the links, including the unsubscribe link. Clicking on a link should take the reader directly to a web page, image, or file. It is very tiring for subscribers to search for the desired content. Another important point that most marketers forget about is to make unsubscribing easier. This strengthens the trust of subscribers. You can get more out of the unsubscribe process by enabling various options such as changing the address or changing the email frequency.
When all these points will be pondered upon, you will be certainly surprised with the subscription turn out.
