A lot depends on what you put in the subject line when you send your marketing email. This can make or break your email marketing campaign. Recipients are fed up with receiving emails like “download this software for free”, “upgrade for free”, or “RE: some software”. Now, even an email marketer finds it difficult to determine which emails are sent by a legitimate software marketer based on the subject line of how someone might expect recipients to guess. And when recipients can’t identify them, they think it’s spam. They will simply send the message to the trash and even report it as spam or abandon the email program.
No matter what action they may take, you will have delivery issues. You should never take this for granted when you win the favor of subscribers. There have been countless cases where marketers, despite not being spammers, have been mistaken for spammers and faced dire consequences. This is a warning to anyone active in email marketing, especially those in healthcare, financial services, technology, and luxury goods.
The best defense against misidentification is the subject line, which means you’ll have to work hard and be creative to outsmart the spammers. The subject line should not only be catchy, but also short, informative, and reassure recipients that the email is from a trusted source.
The best thing you can do is stay awake and be aware of the spammers around you. It should be noted that spammers often use key events to launch their spam campaigns, such as product launches, national disasters, holidays, and news events, to entice recipients to open their emails.
The release of the new Microsoft Vista operating system can be seen as a perfect example of all the spammers trying to take advantage of its release and spamming everyone via email with Vista promotions. Now, because of this, the real seller can become guilty. If a real seller tries to advertise the same product through legitimate means, recipients who think the email also comes from spammers will simply send it as spam. The next morning, the email marketer wakes up to nothing but countless spam complaints, resulting in emails from that particular email marketer being blocked. What is the reason for this? This was not due to improper content filtering, but because recipients were unable to distinguish legitimate emails from spam. The email marketer in this case lost both an excellent reputation and good subscribers. Therefore, you need to be aware of the importance of a good email subject line and not pay a high price for the loss of reputation and customers.
To avoid these traps, keep an eye out for alerts and reports generated by anti-virus and anti-spam companies that monitor and report virus and spam outbreaks associated with specific events. The good thing about these reports is that they also include spam messages with subject lines to help you record the keywords and phrases that spammers have used and thus avoid them in your emails. Also, be careful and make sure your email marketing program doesn’t coincide with key events or product launches, and better stay away during this period. It’s also a good idea to check your inbox and the spam folder to see which subject lines spammers are using, and then stay away from the ones in your emails. Also, make sure the product, company, and name of the newsletter appear clearly in the subject line to reassure recipients it’s from a trusted source.
