The biggest challenge for email marketers is building a profitable list. This is because most lists change at least thirty percent of email addresses. Therefore, marketers need to take a more aggressive approach in order to expand the list and get a greater return on investment.
Getting permission is the main key to maintaining an almost permanent email list, along with other steps. Permission is, of course, optional. If permission is not obtained, this means landing directly as a spam complaint or even more, a violation of US spam law. The registration form must be displayed on all web pages. You should not miss any opportunity to convert a visitor into a subscriber. The value of a subscription can be increased by adding email samples, email screenshots, testimonials, and good copy on the registration and registration page. To attract more subscribers, you can offer incentives when registering. Incentives can be as small as official documents or as large as special discounts. Rewards significantly increase conversions.
Today, everything is getting optimized for search engines. So it’s time to optimize your website so that it lands in the top 100 search results. Current and archived web pages and newsletters should be optimized to increase website traffic and subscriber count. Search engines such as Google AdWords can be used to place a subscription link on a landing page and to promote a website. Subscription flags should be added to demo requests, registration forms, and white papers. This increases the conversion rate by at least fifty percent.
A very easy way to increase your new subscription is to turn on the “Send to a Friend” option. If current subscribers find the email interesting, there is a good chance that their friends will like the email as well. And if they like email, there’s an even better chance they’ll sign up for email in the future. Email subscriptions can also be encouraged through print ads, catalogues, direct mail, radio and television. Employees can be instructed to include a “Subscribe to Company Newsletter” link in their signature lines. In appropriate situations, sales and customer service staff may ask customers if they would like to receive promotional emails. Registration forms may be distributed at seminars and public performances, and bulletin board presentations may be held at such venues. Permission may be requested to include subscription forms in lead generation forms at trade shows so that booth visitors can sign up.
If customers’ email information is in the database, postcards can be sent to them asking them to subscribe to newsletters. Records can be promoted in transactional and confirmation emails. It is optional to include a link to the subscription on credit card receipts, product registration cards, invoices, and warranties. Corporate email and newsletters may be advertised in other companies’ publications. Industry websites and directories can also be used for promotion. Product boxes are the next important place to place an opt-in form. Many catalogers and retailers even include promotional offers from non-competing companies. Newsletters containing feature articles can be used for press releases along with information on how to subscribe and what content is offered. This option is suitable for small companies.
